Insider Insights with Lorraine Fetherman

Lorraine is a popular electrologist in my area, drawing clients from far and near. I was curious to hear her story and the secrets behind her busy and successful practice.

After our conversation, I truly understood why so many clients are attracted to her – Lorraine is extraordinarily empathetic and compassionate.

She shared how it felt to be a teenager with facial hair, and why she feels privileged to be able to help others in her situation.  

How I Gained A Few Hours Today

Every business has an inside story. Every business owner has unique experiences. 

It’s been a great privilege for me to interview top entrepreneurs and share their insights in my new series, Insider Insights.

Needless to say, this new endeavor takes a significant amount of time. From pitching and scheduling, preparing the questions, doing the interviews, to finally editing and posting online.

Less is More

When you started your business they told you, “Always under-promise and over-deliver.”

And you tried, you really did. You went overtime. You offered discounts. You responded to your clients instantaneously. You poured your heart and soul into your work.

And then you were left wondering where your whole life went…

Just Ask

“You’re sure you don’t want to fix it? It’s going to be long trip.”

“It’s really not so bad, I’ll review the directions before I leave.”

 

Until it was really bad. Because there is reason why they invented a GPS.
But the charging port in my car was not working.
So I was really lost. And it wasn’t fun.

Why You Should Celebrate Today

As 2017 is coming to a close, business owners are beginning to fret about plans and preparation for the coming year. Working on strategy is important. Yet, equally valuable to your business is making time for celebration.

Validate your hard work and recognize how far you’ve come. Draw strength from your accomplishments and use it to increase momentum for the coming year.

Insider Insights with Donna Warshaw

Donna is a confident business owner, full of experience and insight. She is popular for her skin expertise, and even more so because of her kind personality.

I was delighted to have the opportunity interview her and get an inside view of her business.

Donna shared so much we can learn from - including her personal story, the risks she took over the years, her unique approach to sales, and more!

Insider Insights with David Konigsberg

As CEO of Optimal Targeting, David is known to be the go-to expert for all things marketing. He is a wealth of knowledge and doesn't hold anything back! 

I had the opportunity to meet with David and draw out some of his best insights.

It was fascinating for me to discover that almost everything we discussed fit into a neatly defined system. David shared a four stage process for building a marketing strategy.

Insider Insights with Chani Najar

I met Chani at a local meetup and liked her right away. Chani is a kind, generous, and open woman. She has all the qualities you would want in a massage therapist. And all the qualities you would want in a friend.

I knew that she is someone who would be willing to go deeper with me and share the inside story of her business success. And luckily for you, I was right :)

Expand Your Container

We started our business because there was a need we felt called to fill. There was a problem we wanted to solve. There were people we knew we could help. Our intentions were completely altruistic.

Yet, now our bank account is paying for it. In order for our business to continue being able to support others, it must be sustainable. 

Where Do You Live?

Do you know what it’s like to do big and scary things - in your imagination? I’ve been there too....

When I heard my client say “I’ve been taking risks with the idea of selling programs…” I had to call her out.

Honestly speaking, ‘taking risks with ideas’ is plain imaginary work. Or “pretend work” like my teacher, Tiffany Han, would say. I think we all can admit that there reaches a point when we have done enough work in our head :)

Sick of Success?

Your success is making you sick.
But, you’re pretty sure you are on the right track.
You just feel like you want to run away and hide in a little corner.

Calm down. It’s normal.
 

Did you ever hear of fear of success?
Yes. It’s worse than fear of failure. Because most people don’t recognize it.
But now, you are not most people.

Was It All A Waste?

"But I already put so much work into it, I just have to make it work."

"I spent a whole year studying graphic design, there is no way I can quit."

"I hustled so hard for the past few months, I can't give up everything I built."


I'm right there with you.
You are stuck in the trap of SUNK COST BIAS.

Should He Mow The Lawn?

Should the teacher get a job as a lawn mower?

You guessed it!
My answer to every question is - it depends.

During the school year he could instead be making more money working as a teacher.
During the summer time, he would not be teaching anyway. Therefore any money he makes mowing would be extra.

Every choice you make in life and business has an OPPORTUNITY COST.

You Don't Need Photoshop

Are you tired of depending on designers?
Are you tired of trying to get your flyer to look just right in Microsoft Word?

I recently discovered an amazing solution that will delight you.
Canva.com is an online tool that is easier to use than Photoshop and more intuitive than Word.
And best of all, it's free!

I'm not saying to drop your designer all together.

My 5 Best Tips For Using Google Calendar For Your Business

The leather hot pink planner I purchased at Barnes and Noble was going to be the start of a new beginning.

No more missing appointments or forgetting important commitments.
As anticipated, things were going well for the first couple of weeks.
My life was getting a bit more organized. I knew where I was supposed to be when.

Until that fateful day that my planner disappeared again. This time for good.