Why do people expect me to work for free?
Hey, since when is that a problem?
Since your business has grown and you don’t have time to work for free anymore. That’s a good problem to have!
Yet for us business owners, it can be difficult to navigate the complicated waters of the expectations that come from friends and family.
“You’re sure you don’t want to fix it? It’s going to be long trip.”
“It’s really not so bad, I’ll review the directions before I leave.”
Until it was really bad. Because there is reason why they invented a GPS.
But the charging port in my car was not working.
So I was really lost. And it wasn’t fun.
Insider Insights with David Konigsberg
As CEO of Optimal Targeting, David is known to be the go-to expert for all things marketing. He is a wealth of knowledge and doesn't hold anything back!
I had the opportunity to meet with David and draw out some of his best insights.
It was fascinating for me to discover that almost everything we discussed fit into a neatly defined system. David shared a four stage process for building a marketing strategy.
Expand Your Container
We started our business because there was a need we felt called to fill. There was a problem we wanted to solve. There were people we knew we could help. Our intentions were completely altruistic.
Yet, now our bank account is paying for it. In order for our business to continue being able to support others, it must be sustainable.