Last week I attended a full day seminar by the expert sales trainer, Adam Lieberman.

The event was titled “Learn to Sell Like a Rockstar” and I was really looking forward. I mean, I was looking forward to the actual event… not the morning before I left.

Typically the morning of a  long event, I’m wasting way too much time thinking, “What do I take along?”

“You’re sure you don’t want to fix it? It’s going to be long trip.”

“It’s really not so bad, I’ll review the directions before I leave.”

Until it was really bad. Because there is reason why they invented a GPS.
But the charging port in my car was not working.
So I was really lost. And it wasn’t fun.

"I need to get my name out there!"

I've heard the above statement from three different people this past week.
They have considered all sorts of expensive and time consuming marketing tactics.
But what actually works?

There is a single most effective way to spread your name.

I met her at my hairstylist and was immediately captivated.
I listened to her story. It drew me in.
I was fascinated and I knew it. On the spot we set up a time to meet again.
I needed to hear more.

Reflecting on our short conversation, I wondered:
"What is her secret power? Why am I so intrigued?
Why am I talking about our conversation with whomever I meet?"