When you first start your business, every little aspect of it is exciting!

It’s not too hard to act upbeat and positive. After all, you’re not acting… the feelings are very real.

Some time passes and yes, you still love what you do. But you don’t anymore get automatic happy feelings every time your phone rings.

Real life kicks in and it’s not always fun.

They are the ones who show me the generosity of mankind.

They are the ones who teach me what commitment really means.

They are the ones who I am privileged to call my clients.

My laptop was dying and I was already planning the funeral. Some internal mechanism made it not be able to recharge, and my trusted computer technician was about to give up all hope.

With one last ditch effort, he ordered a $50 part from China. He warned me that it’s a risk, because it may not work and I could be wasting $50.

But thankfully, after just a short wait the new part was installed and my laptop was once again alive and well!

When you started your business they told you, “Always under-promise and over-deliver.”

And you tried, you really did. You went overtime. You offered discounts. You responded to your clients instantaneously. You poured your heart and soul into your work.

And then you were left wondering where your whole life went…

More marketing. Right? That’s the answer to all business problems. Or is it?

Well, imagine the following: Tomorrow I am sending you 50 phone calls from super-enthusiastic potential clients who all are ready to sign up for you service.

Sounds exciting? Or frightening?

How often do you walk into a store, only to promise yourself never to return?

Sadly, this is a story that happens to me way too often. 
But luckily for you, these experiences led me to uncover the secret of keeping your customers for life.