How often do you walk into a store, only to promise yourself never to return?
Sadly, this is a story that happens to me way too often.
Luckily for you, these experiences have led me to uncover the secret to keeping your customers for life.
"People won't remember what you did, but they will always remember how you made them feel."
In business, your goal is to make your customers feel valued and special.
Competition is inevitable, but it's the quality of service that differentiates you from the rest.
Your customers have options. They are choosing you because you make them feel good.
I would like to introduce you to a concept called the Customer Experience.
Customer Experience is the way your values are expressed to your customers.
What are the core values your business represents?
Examples of business values include:
Connection. Service. Excellence. Honesty. Comfort.
Your values should be the foundation of how you relate to your customers.
Is your Customer Experience aligned with your values?
Answer a few quick questions to find out:
- How do your customers feel when they see your advertisements?
- What is the tone of your copy?
- Is your website professional, clean, and easy to use?
- How does your store make them feel?
- Do you give your customers your full attention?
- Does your customer feel respected?
Are you in business for the long run?
If yes, it's time for you to focus on building long term relationships with your clients.
Your customers should know that they are most important in your life right now. Go the extra mile.
When you create a memorable experience, you gain customers for life and a loyal referral base.
What is one thing you can do to improve your Customer Experience today?