I hate scheduling appointments. Email ping-pong is not my idea of fun.

When I started coaching creative business owners, I knew that I had better figure out a better way.

"But I already put so much work into it, I just have to make it work."

"I spent a whole year studying graphic design, there is no way I can quit."

"I hustled so hard for the past few months, I can't give up everything I built."


I'm right there with you.
You are stuck in the trap of SUNK COST BIAS.